Dear Thomas.gasser
I received an e-mail from Digitec asking me, as the owner of this wonderful product, to answer their question (... "Your opinion counts!" etc...).
The price of 399 seems to be well within the average market price. If you want to allude to the fact that the camera is currently available from other suppliers for as little as CHF 299.95, you are quite right.
Bored greetings!