Because mature skin requires more care. As we age, the cellular behavior of the skin changes. Important functions such as regeneration and collagen production can slow down. This leads to the formation of wrinkles and a loss of firmness and natural radiance in the skin. Nivea Vital Radiant Complexion Day Cream visibly revitalizes the skin and reduces lines and wrinkles. With regular use, the formula containing rose blossom oil and calcium gives the skin a healthy-looking, radiant complexion and strengthens its resilience to prevent dryness. The velvety cream with the scent of rose provides your skin with an instantly relaxed and smooth feel that lasts all day long. For vital, healthy-looking skin that radiates.