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Following huge protests, EA Sports removes pay-to-win from single-player mode

Kim Muntinga
10-7-2026
Translation: Megan Cornish

In EA Sports College Football 27, EA introduced paid progression in key single-player modes for the first time. What was especially controversial was that it had previously removed settings allowing players to control their own development pace. Following massive backlash, EA’s now withdrawing these paid options.

  • Update from 13 July 2026: EA withdraws controversial paid progression. The publisher announced that it will remove all paid progression options from Road to Glory and the Online Dynasty mode. The changes were brought in on Saturday morning following the announcement.

The publisher admitted the paid options missed the mark. They were apparently introduced independently of the deeper progression in the two modes to give players more choice. However, according to the development team, they didn’t deliver the intended added value.

EA apparently won’t refund previously purchased College Football Points. Once the paid option’s removed, any remaining points can’t be used in Road to Glory or Online Dynasty. So, the publisher’s urged affected players to spend their points beforehand.

EA’s promising more transparency around its live service plans for College Football 28 and later instalments. This isn’t a wholesale rejection of paid progression or similar microtransactions. Instead, the statement gives the impression that EA sees the implementation and communication as the main failure, not the business model itself.

The controversy surrounding College Football 27 isn’t entirely over either. While EA’s bringing back faster progression levels for Dynasty, they’re limited, and comparable sliders are still missing for Road to Glory. So, EA’s removing the paid options, but not fully restoring previous control over the pace of development.

Original article from 10 July 2026

Microtransactions have long been part of the business model for sports games, and especially for EA Sports. Until now, EA’s focused them on the Ultimate Team multiplayer mode, where players buy virtual currency and card packs to indirectly improve their chances in competition against others.

In EA Sports College Football 27 – released on 9 July – this model goes deeper into the core gameplay. EA also sells progression in the major single-player modes Dynasty and Road to Glory. So, you’re not paying for additional content, an expansion or a new game mode. You’re paying for your coach or player to develop faster and unlock abilities earlier.

EA’s using a lack of skill points as a direct sales opportunity.
EA’s using a lack of skill points as a direct sales opportunity.
Source: Bordeaux/YouTube

This is a key boundary. Because EA’s going beyond optional extras to monetise progress itself.

EA removes a free alternative

What’s particularly concerning is that EA’s removed the faster progression settings from previous games, where you could determine how quickly your manager or player gained experience.

In College Football 27, the slower options are still available, but the faster ones are missing. At the same time, EA’s selling points that allow you to accelerate the same progression. Plus, community feedback suggests the removed settings are still in the game’s code.

EA’s selling the complete manager progress for around US 100 dollars – more than the standard version of the game costs.
EA’s selling the complete manager progress for around US 100 dollars – more than the standard version of the game costs.
Source: Bordeaux/YouTube

The timing suggests a direct connection: EA’s removed a free way for players to speed up their progress and is now selling them a paid alternative. This means the grind isn’t just random. The publisher decides how quickly you progress and profits if it’s too slow for you.

For example, to instantly get your manager to the maximum level 100 in Dynasty mode, you need 12,000 points. Purchasing the biggest package costs around 100 US dollars, which is more than the price of the standard version of the game. For comparison, even if you simulate ten seasons and win every match, you’ll only reach level 48.

Only a partial response from EA

Following growing criticism, EA announced changes to Dynasty. In the future, multiple experience gain speeds will be available again, with the fastest option increasing progress by a factor of 1.5.

This gives players back some of the control that was taken away from them. However, points are still available to purchase. The publisher also hasn’t addressed why a full-price game even sells single-player progression.

For Road to Glory, EA emphasises that you can achieve very high stats without additional purchases. However, a college career only lasts four to five seasons, so the crucial factor is whether your player can develop at a reasonable pace within this limited time. How quickly this happens should depend on your performance and the settings you choose, not on whether you accept a lengthy grind or spend extra money.

Content creators are in a difficult position

The debate also affects YouTubers and streamers who attended an EA pre-launch preview event in Chicago. According to their statements, several of them were unaware of the microtransactions in Dynasty and Road to Glory.

Some had already praised the game or recommended it to their viewers. After the start of the Early Access phase, they had to explain why the payment mechanics weren’t mentioned in their videos.

YouTuber Bordeaux was particularly vocal in his criticism. Using the hashtag #CFBPlayDontPay, he called for a boycott of purchasing progress points. Other well-known content creators, such as Nottheexpert and Bengal, joined in the criticism and retracted earlier recommendations. Several also announced they’d be ending their partnerships with EA.

The controversy has direct consequences for EA. It’s losing some of the voices that have been with the series for years and brought it to a wide audience. Bordeaux stated that he’ll only consider a return to their previous relationship if EA removes the microtransactions and reinstates the deleted features. It’s also claimed that EA’s jeopardised the creators’ credibility by not fully informing them.

Players are responding with cancellations and bad reviews

Some gamers aren’t stopping at criticism on social media. Players are announcing plans to cancel pre-orders, request refunds or forgo buying the game altogether.

The discontent’s also evident on Steam, where College Football 27 was first released for PC. Shortly after launch, according to an interim report shared by user Szerek1 on X, the percentage of positive reviews was still at just 33 per cent.

Monetisation overshadowing the PC premiere: College Football 27 launches on Steam with devastating user reviews.
Monetisation overshadowing the PC premiere: College Football 27 launches on Steam with devastating user reviews.
Source: Kim Muntinga/Screenshot

And the rating’s continued to fall. Currently, only 22 per cent of around 700 Steam reviewers recommend the game. This puts it at «mostly negative» and makes it one of the worst-rated new releases on Steam. If the rating stays at this level, College Football 27 could soon secure a place in the Steam250 Hall of Shame or Bottom 100.

The PC release also offers players another way to fight against the restrictions. Modders including C4 are already working on adjustments that aim to give players more control over Dynasty mode and make the game more of an open sandbox.

The #CFBPlayDontPay campaign directly targets additional revenue. Players should be able to use the football game without buying progress points. However, even a relatively small group of paying customers can make the model profitable.

More EA Sports series could follow suit

The most obvious solution would be to expand to Madden NFL. Both football series run on the same technical platform, follow similar gameplay systems and appeal to a mostly identical audience. EA also sells both titles together in a bundle. What works in College Football 27 could be transferred to the career or superstar mode of Madden with manageable effort.

Citing anonymous sources, Insider Gaming reports that EA’s exploring additional revenue streams across its entire portfolio. The titles mentioned include Madden NFL 27, paid expansions for UFC 6 and a new The Grounds mode for EA Sports FC. Future single-player titles are also expected to be monetised more heavily. EA hasn’t confirmed these claims.

Header image: Rick Neves / Shutterstock

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