Your data. Your choice.

If you select «Essential cookies only», we’ll use cookies and similar technologies to collect information about your device and how you use our website. We need this information to allow you to log in securely and use basic functions such as the shopping cart.

By accepting all cookies, you’re allowing us to use this data to show you personalised offers, improve our website, and display targeted adverts on our website and on other websites or apps. Some data may also be shared with third parties and advertising partners as part of this process.

Shutterstock
News + Trends

WhatsApp in the EU's sights: threat of being categorised as a VLOP?

Florian Bodoky
12-1-2026
Translation: machine translated

As the reach of public channels is growing, the EU Commission is examining whether WhatsApp should be more strictly regulated in future. However, this could be technically complicated.

The European Commission is currently investigating whether the messenger service WhatsApp needs to be regulated more strictly in future. The background to this is the growing importance of the service beyond private communication - thanks to the channel feature. The focus is on a possible categorisation as a very large online platform (VLOP).

VLOP or not VLOP

The Digital Services Act (DSA) provides for special obligations for so-called Very Large Online Platforms (VLOP). This includes digital services that reach more than 45 million active users per month in the European Union. Among other things, these platforms must submit regular risk assessments, implement measures against illegal and manipulative content, report more transparently on their systems and undergo external audits.

The channels in WhatsApp are decisive for a VLOP classification.
The channels in WhatsApp are decisive for a VLOP classification.
Source: Florian Bodoky

WhatsApp has so far been able to avoid final categorisation as a VLOP, as the DSA has linked this classification primarily to public, opinion-forming online services on which content can be widely disseminated (e.g. social media). Private communication explicitly does not count towards the VLOP threshold under the DSA. However, WhatsApp now reports the corresponding user numbers for its public channels. The EU Commission is therefore examining whether the public broadcast functions of the service in particular - such as the so-called channels - should be classified as VLOPs.

It would be interesting to see how the moderation obligations are implemented. The content of the channels is only visible if you specifically search for the channels and open them. Unlike social media, for example, there is no algorithm that shows users content that they have not explicitly selected themselves when scrolling.

Little impact - unlike the DMA

The specific impact on users is likely to be minimal. Unlike the classification as a gatekeeper under the Digital Markets Act. It has not yet been decided whether and in what form the corresponding EU regulations will be implemented. However, the coming months are likely to point the way forward - the currently fragile relationship with the US government is also likely to influence the decision.

Header image: Shutterstock

9 people like this article


User Avatar
User Avatar

I've been tinkering with digital networks ever since I found out how to activate both telephone channels on the ISDN card for greater bandwidth. As for the analogue variety, I've been doing that since I learned to talk. Though Winterthur is my adoptive home city, my heart still bleeds red and blue. 


News + Trends

From the latest iPhone to the return of 80s fashion. The editorial team will help you make sense of it all.

Show all

These articles might also interest you

  • News + Trends

    Vlog or advert? Study proves effect of hidden influencer advertising

    by Florian Bodoky

  • News + Trends

    ByteDance signs TikTok deal with USA

    by Florian Bodoky

  • News + Trends

    Finally a standard for smart lock systems: Aliro allows hands-free door opening

    by Debora Pape

6 comments

Avatar
later