The classic alarm clock is a staple by the bed that should not be replaced by a mobile phone. Bring smart and minimalist design into your space with the Flip Premium, which maximizes style while perfectly executing functionality. The aluminum design is a real eye-catcher in any room and stands out on the nightstand. The Flip Premium is designed to be activated or deactivated with a simple gesture by flipping the clock over to turn it on or off. It doesn't get any easier than that. Want your alarm clock on? Turn the clock so that the "On" side is visible. Don't need an alarm? Then make sure the "Off" side is facing up. Welcome to sweet simplicity. Battery life lasts up to 3 months.