Innovative ideas, functional design, and cheerful everyday helpers: this is what the name reisenthel has stood for for over 40 years. Whether shopping, in leisure time, or at the office - reisenthel products are at home in all areas of life. Each item is developed from a daily situation, with the goal of making life easier. The innovative design impresses with functionality, practicality, and unique clarity of form, arising from creativity and passion. The focus on design quality and innovation has always been paramount. "Keep it easy" is the guiding principle that Peter Reisenthel, the likable founder behind the brand, remains true to. "Keep" corresponds to the core competency: reisenthel specializes in practical and useful carrying and storage solutions. "Easy" describes the aspiration that reisenthel products should make life simpler, and the products themselves: simple instead of complicated.