With the Oral-B IO9, you can remove 100% more plaque in one week and even 300% more along the gum line. Brush to remove surface stains and maximize your coverage thanks to our innovative AI position detection that tracks your teeth on all three surfaces. Experience intelligent brushing with Oral-B: 7 cleaning modes and a colorful interactive display that shows the battery status. The Oral-B IO pressure sensor protects your gums and indicates whether you are brushing too softly, too hard, or just right for an effective and safe clean. Oral-B has made every effort to create a cleaning experience that is in a class of its own. More than just an advancement in technology, it offers the most thorough, gentle, and quiet clean of your life. The design creates a true object of desire – with a sleek look for the most sought-after technology. When you switch from a manual toothbrush to an electric one, you'll polish better. However, when you switch from an electric toothbrush to an IO, you'll experience a truly exceptional experience that you see, hear, and feel in a whole new way.