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Birkenstock

Gizeh Birko-Flor Normal

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The generational shift is in full swing at Galaxus and Digitec. In 2024, customers aged 40 generated more sales at the online shop duo than younger customers for the first time. And those over 60 are catching up especially quickly.

From gamers to gardeners – how Galaxus and Digitec’s customer base is changing

In the 1980s, the world went crazy for Rubik’s cubes. As time went on, however, the toys lost their magic. Now, thanks to viral videos on social media, these puzzle cubes are inspiring a new generation. Sales of Rubik’s cubes at online retailer Galaxus have more than quadrupled since 2020. Although the original cube still dominates the market, smaller brands are catching up.

The Rubik’s cube is cool again

A representative survey conducted in Europe reveals: half of all respondents use filthy cloths and sponges to clean their pots and pans. Women use cleaner kitchen towels than men. And people in Switzerland have the filthiest bath towels, but the Germans are hot on their heels.

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