In 1994, M·A·C launched VIVA GLAM - a bold burgundy red. In 1997, VIVA GLAM II was created - a mauve pink. VIVA GLAM III, a plum shade with reddish-brown undertones, was released in 2000. VIVA GLAM IV, a charming rose with gold pigments, debuted in 2002. In 2004, VIVA GLAM V made its debut - a pure, neutral pink with a lustre finish. The latest lipstick is inspired by Keith Haring's signature primary color palette. "Art is for everyone" - Keith Haring. Get the lipstick, featuring a special edition of a matte red lipstick. Wear this timeless red shade alone or combine it with the entire M·A·C VIVA GLAM x Keith Haring collection for limitless color impact! Each piece of Pop Art is animated with Keith Haring's iconic street style images. 100% of the sale price of VIVA GLAM lipsticks is donated to the M·A·C VIVA GLAM Fund, which advocates for a healthy future and equal rights for all. When you purchase a VIVA GLAM lipstick, you donate 100% of the sale price to local organizations that support women and girls, the LGBTQIA+ community, and people living with or affected by HIV/AIDS. Since 1994, M·A·C VIVA GLAM has raised over $500,000,000 worldwide - and the amount keeps growing!.