In 1994, M-A-C launched VIVA GLAM - an unflowered burgundy red. In 1997, VIVA GLAM II was created - a mauve pink. VIVA GLAM III, a plum shade with a reddish-brown tint, appeared in 2000. VIVA GLAM IV, a charming rosé with gold pigments, was launched in 2002. In 2004, VIVA GLAM V made its debut - a pure, neutral pink with a Lustre finish. The latest lipstick is inspired by Keith Haring's signature primary color palette. "Art is for everyone" - Keith Haring. Get the lipstick, with a special edition matte red lipstick. Wear this timeless shade of red alone - or combine it with the entire M-A-C VIVA GLAM x Keith Haring collection for a limitless color impact! Each piece of pop art is animated with Keith Haring's iconic street style imagery. 100% of the retail price of VIVA GLAM lipsticks will be donated to the M-A-C VIVA GLAM Fund, which works for a healthy future and equal rights for all. When you purchase a VIVA GLAM lipstick, you donate 100% of the retail price to local organizations that support women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS. Since '94, M-A-C VIVA GLAM has raised over $500,000,000 worldwide - and counting!.